7 Deadly Sins of Business Blogging

In our writing, we’ll reveal the 7 Deadly Sins of Business Blogging that can kill a business if they are not avoided. Today, blogging has become so common that many people make the mistake of thinking that it is easy. Thinking such is a huge mistake especially for businesses that are aiming for success. Blogging is one of the most important marketing tools that any business can benefit from. Almost all successful international business brands are where they are today thanks to the traffic brought to their website through blogging. In simple terms, a blog is crucial for a successful brand. Business blogging is one of the greatest ways to bring potential customers to your website. A well established blog always delivers value to all prospective customers. In addition, it also helps you to establish as a leader within your industry.

Gone are the days when information was hidden. We are currently living in an information age. Almost all customers know that they an rapidly find information about any service or good on the internet. That’s why almost 80% of clients refer to the internet as a means of making their purchase decisions. Before purchasing a product or service, most people will either read reviews online, make online comparisons, or check information on the manufacturer’s website. Customers want to be sure that they are not making a mistake by purchasing from you. That’s why you should start a blog to reassure them about the quality of services and products that you offer. An efficient blogging strategy that clarifies the worries of your customers is more likely to bring thousands of new prospects into the sales funnel. Just make sure that you avoid the 7 deadly sins of business blogging.

7 Deadly Sins of Business Blogging

How to go about handling this business aspect

Do not be deceived that blogging is an easy task. Although challenging, business blogging is not impossible. Its results are wonderful but you must be ready to pay the price of hard work and determination. You’ll need to learn all what you can about blogging, and SEO. Success in blogging comes from learning and practicing. It’s not all about writing a few articles and throwing them on the internet. You can be certain that blogging works, but you’ll need to learn how to make it work for your business. The first thing is to avoid the following 7 deadly sins of business blogging.

1. Failing to learn about Blogging and SEO

Learning is the key to successfully running a blog that brings thousands of potential customers to your website. At first hand, you’ll be making a mistake to think that you know how to blog. Blogging is far from simply writing content and throwing it on the internet. There are many things surrounding blogging success that you need to learn and master. You can visit a library and read about blogging. Any one who is interested in mastering the art of blogging can as well purchase eBooks on blogging or read online articles on how to successfully start and run a blog. Blogging goes together with Search Engine Optimization (SEO). Without the implementation of the best SEO practices on your blog, you’ll hardly rank high in Search Engine Result Pages (SERPs). This means that people will hardly find your business and your website will receive very little traffic.

2. Inconsistency

Inconsistency is one of the 7 deadly sins of business blogging that can drive your loyal customers away. Make all your customers to know that you are always publishing high quality content on regular schedule. This will encourage them to regularly visit your website in order to benefit from it. Avoid failing your loyal readers. If they are expecting a post from you, always make sure that it is there on time. If you are serious about making your business blog work, you’ll need to develop and respect a consistent blogging schedule. Publishing a few posts only when you have something to say is not enough. Regularly publish in order to keep your website visitors actively engaged. Consistent blogging does not mean blogging on daily basis but making sure that there is fresh content on your blog after every given interval.

3. Writing low-quality Content

Every blog that you write must be more than a keyword stuffed mess that fails to deliver what your headlines reflect. Quality writing is of utmost importance in achieving a successful business blog. Let every piece that you write come with some additional value to the lives of those reading it. People do not visit your business website for visiting or reading sake. They all come in search of something that they are lacking. In simple terms, they are in search of added value. They want to learn something new that will improve their lives. Some come in search of solutions to their problems. That’s why every piece of writing that you publish must reflect a solution to a problem. In other words, it must come with added value. When visitors read such articles, they are willing and ready to come back for more.

4. Failing to Edit

Failing to edit is a general problem with most bloggers. It’s easier to click on the “publish” button than to figure out time to edit your article before displaying it to everyone. Most of us are always tempted to make this mistake. But once you understand the negative impact behind this act, you’ll no longer be willing to click on the “publish” button without first editing your content. Most bloggers usually start seeing little mistakes on their unedited post immediately after publishing. Such mistakes will undermine your credibility with your readers and make them less willing to come for more content. If you find that writing and editing is too much work for you, employ an editor.

5. Failing to Promote your Content

Writing a great piece of content is just one side of the coin, the other side has to do with promoting the content. Most writing experts argue than promoting is the most important pat of the game. Whatever the case, we are sure that no matter how good a piece of content can be, it is useless if people are not reading it. That’s why you should also put in some effort in promoting your content and drawing in more traffic to your website. Use the following tips to rightly promote your content:

• Actively engage and share your content on social medias
• Create ads across social medias
• Re-purpose your content into info-graphics, videos, eBooks, and slide-shares
• Get actively involve and submit to content communities
• Use email marketing to promote your content to your website subscribers
• Connect with influencers through your writing and let them know

6. Failing to know your audience

Knowing your audience will help you to better define the kind of content to write for them. Failing to know your audience will lead to mixtures in writing that will get them angry. People are following you for a particular purpose, failing to understand this purpose will drive them a way. Understanding why people visit and subscribe to your blog will help you to better satisfy them while knowing your limits.

7. Giving up

Giving up is one of the 7 deadly sins of business blogging that you should avoid. Many people quickly give up because they were told from the start that blogging is easy. It doesn’t matter for how long you’ve been blogging without results. What is important here is to figure out what others are doing that you are not doing. Find out why you are not succeeding rather than giving up. If others are succeeding, it is simply because they are doing something that you are missing. Refuse to be discouraged and remain determined to succeed. You can as well contact content creation companies and those specialized in Search Engine Optimization to help you reach success. Always remember that in blogging, successful results are not achieved overnight. Starting a blog and taking it to success requires much of your time, effort, and other resources.

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