What Is Blog Marketing?

What Is Blog Marketing? Perhaps you’ve once asked yourself this very question. Attracting new customers while maintaining the old ones is crucial for achieving what we perceive as a steady growth. Marketing approaches have greatly changed over time with the advent of new internet technologies. And as we know, it is wise to go with reasonable changes or innovations if we do not want them to overcome us. Today, we are no longer living the times of traditional marketing. Failing to understand this will make your business susceptible to ruin. Things have greatly changed. New marketing strategies have popped up like what we call blog marketing.

Today, many people prefer to go online and search for answers to their questions. In addition, they go online to learn and familiarize themselves with the topics of their interest. Gone are those days when finding information was more of a challenging process. We are in the technological era where getting information online is a matter of seconds. That’s why blogging and social media have become the most popular digital marketing methods in recent years. Blogging and social media marketing when done rightly possess the ability to bring amazing results. We’ll pour more light on this subject matter as we strive to bring elements of answers to the question on what is blog marketing?

What Is Blog Marketing?

What is marketing?

To better answer the question on what is blog marketing? we must first answer that on what is marketing? The marketing process in itself involves all business efforts to reach out to as many people as possible. A higher number of customers represent the results of a well thought or effective marketing strategy. Marketing is what makes it possible for the business to grow, establish brand recognition, increase profits and give value to its clients. Marketing is unarguable very important for the achievement of business success. No matter how good your service or product is, it is still of great importance to put yourself in a position to be more discoverable. It is to make your business discoverable and more profitable that marketing steps in. Marketing is what puts your business in front of people’s eyes, boosting growth and sales.

Definition Of Blog Marketing

Having defined what is marketing, we now believe that you have the basis of what it takes to understand the answer we’ll provide for what is blog marketing. Unto your greatest surprise, you’ll find that the definition of blog marketing is very simple. Different strategies of online marketing have emerged over the years. Blog marketing happens to be one of these strategies. It is highly popular and efficient. It is an innovative approach that comes with several benefits and takes advantage of major search engines like Google and Bing. In simple terms, blog marketing has to do with the creation of textual, audio or video content on your website’s blog. This practice has a direct impact on a brand’s discoverability.

Each time that a person executes a search query online, all websites that offer quality or value-added content that is related to the phrases typed into the search bar will emerge in the top results. In addition to allowing blogs to increase their visibility, blog marketing brings in significant search engine traffic. This method of marketing can be quite effective; as many businesses have employed it and benefited from tremendous success and improvements to their activities. Just like all marketing methods, blog marketing also comes with its pros and cons.

The pros of blog marketing

From when it was invented, blog marketing has proven itself worth embracing by all businesses. It is a long-term strategy and highly effective marketing method which when done properly yields incredible results. The following pros of blog marketing speak for themselves as you’ll soon learn:

1. Greatly increases blog traffic to you website

The primary goal of executing a blog marketing strategy on your website is to bring in organic traffic from search engines. Those who have implemented bog marketing can testify this. With it, your website is more likely to draw in organic traffic from major search engines like Google and Bing. And as we all know, the more people end up on your website, the higher the number of potential customers that are likely to purchase your products or services.

2. Becoming an authority in your niche

The better the value-added content that you share with your blog readers, the more influence your brand is going to have. Active blogging leads to a website that is alive. And the more you are active on your blog, the more people start building trust within your brand. The more people perceive you as an authority in your niche, the more sales you’ll make. Once you are already considered as a authority in a niche, just make sure that you have a strong call to action that will boost and rapidly increase your conversion rates.

3. Long term results

If you are there for a long term, have in mind that embracing a blog marketing strategy is the best thing that you can do. Executing a blog marketing strategy is undoubtedly beneficial for all those who are there for a long term. Significant and amazing results from blog marketing are more likely to start coming in after your blog has been out for at least a year and has enough useful content. Although, you’ll need to exercise some patience while working hard, once the results start coming in, they scale well, making both your first and last post valid and susceptible to rank high in search engine results.

4. Low-cost advertising

When compared to other marketing methods, it is noticed that blog marketing is relatively cheap. All you need to do is to find a writer who will regularly publish posts on your blog. In most cases, employees within the company can write content. The owner of the business himself can invest some time for content creation. Here, you can as well hire a writing expert who knows what it takes to write content that is user friendly and search engine friendly. Such content is more likely to rank higher and faster than non optimized content. Blog marketing is just one of the cheapest options to go for when searching for an effective marketing method.

5. A great foundation for other online marketing channels

No matter the digital marketing method or approach that you want to take, you’ll need to build a blog. It will act as a great foundation for other online marketing channels. A blog serves as a foundation for social media marketing, email marketing, and inbound marketing. Without a blog, it is almost impossible to create a steady marketing approach.

The cons of blog marketing

Although blog marketing comes with significant benefits, it also has some cons which we’ll like to present them to you. Before starting a blog or embracing blogging, it is important for you to be aware of these cons. Being aware of them will help you in better creating a plan that will yield in great results.

1. It takes time to build good content

The biggest downside to creating high quality content is time investment. To overcome this downside, you’ll need to come up with a plan that allows you to invest time in your blog. Although the whole process is really demanding, when done rightly, it is incredibly rewarding.

2. You have to be consistent

Having an inconsistent blog is worse that having no blog at all. Consistency is the key to reaping benefits from blog marketing. If you are inconsistent, both the search engines and your customers will notice it. This will definitely tarnish or bring a bad image to your brand. Thus, before you start a blog, make sure that you are determined to strive ahead in consistency even in the face of challenges.

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3. The results will come gradually

In as much as you can’t plant an orange seed in the evening and expect to harvest oranges the next day, you can’t start blog marketing today and expect significant results over night. The benefits of a high quality blog can be seen only later down the road. This is what keeps many people from getting into the game. In simple terms, no one is willing to take the risk of hiring a writer just to feel the benefits after a year of blogging. Having this in mind, make sure that before you embrace the blogging journey, you know well fully that it will take some time to make it efficient. Remain dedicated, consistent and regularly create relevant content. Doing so will definitely lead to success.

Blog marketing tips

Before starting your blog marketing campaign, you should create a sound plan to follow. This is the best way to determine how high an impact your blog is going to make on your business. In technical terms, creating a blog is easy. The main challenge comes in when you start looking at the type of content to create. Below are some few steps that will get you going in the right direction. Take them serious and you’ll have a reason to rejoice in the nearby future.

1. Define your target audience

The first step to a successful blog marketing campaign is defining your target audience. Who are you writing this blog for? It is the very first question you should answer before going any further. Rightly answering this question will guide you into picking the right topics for your blog. In addition, it will also help you to effectively establish a particular style of content creation that meets your blog’s requirements.

2. Establish a publishing schedule

It is advisable for you to make a commitment before you even start writing. Decide on how often you plan to write. It could be everyday, thrice a week, twice a week, or once a week. Whatever be the publishing schedule that you create, just make sure that you stick to it. In creating your publishing schedule, take into consideration the amount of time that you have at hand. It is important to prepare 10-15 blog posts ahead of time and use them when you start failing behind schedule. This is a call for you to have backup articles in case of emergency; this will keep you consistent at all times.

3. Focus on creating content that adds value

As a blogger, it is not just all about creating content but creating content that truly matters. By this, we mean that you should create content that will add value to the lives of your audience. Strive for content that they’ll find useful or helpful in resolving the issues at hand. Openly share your knowledge with other people in the industry. Remember that high quality content is the only way to genuinely turn your blog into a success. Creating such content will take time, but you can be sure that the long term results will be much better. Clearly define or come up with a structure of what you are going to write. Before writing, put yourself in your customer’s shoes and consider going for the type of information that they’ll find helpful.

4. Know your goals

If you are serious about successfully carrying out a blog marketing campaign, you’ll need to set realistic goals for your business. Setting these goals is not sufficient. You’ll need to know them by heart and work towards achieving them. From the very moment that you start planing your blog marketing strategy, you’ll need to clearly define what you want to achieve with the content. Do you want better conversion rates? Could it be that you want higher traffic? Do you want high brand authority? A moment of thought about these goals will help you in picking up a direction of content that works for your audience.

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5. Make use of different mediums

Make your contend informative and rich by adding videos, audios, and images. Not everyone consumes content in the same way. Various people enjoy consuming content differently. Understanding this will greatly boost your blog marketing campaign by taking it to success. Provide more options to your users and benefit from better results. Perhaps you were not aware but images and video materials carry a higher sharing potential. With this in mind, we’ll advice you to consider adding an infographic the next time that you are providing statistics in your content.

6. Make a promotional plan

Clicking on the publishing button of a post is not the end. Use the power of your imagination to come up with strategies that can be used to efficiently promote your content. Step out from your comfort zone and reach influencers as well as establishing a social media presence for your blog. The social media is a great starting point for your content promotion campaign.

7. Track results, improve, and repeat

After respecting all the above steps, it is time to take things at hand by pulling out information on how well the content on your blog is performing from Google Analytics pages. Check for the kind of content that receives more views and shares. Kindly analyze the results and fine-tune your strategy for better performance. When this is over, repeat the whole process for even better results.

Reaching the end of our write-up, we hope you enjoyed reading. Now that you know what blog marketing is all about and how to go about it successfully, it’s time to start making blog marketing plans. In doing this, make sure that each piece of your content is well researched and written to add value to your audience. At the beginning, you do not need to worry about the results but rather focus on quality. Great results and benefits will naturally flow in when your blog becomes a reliable source or a go-for source of information in your niche.